Why Everyone's Suddenly Booking Trips to Greece (And How to Fly There From São Paulo)
Published on September 2, 2026 · Viajando Com Geru
It's not just a feeling. Greece has become one of the most-searched travel destinations of the past few months, and the reason is squarely cinema. Since Christopher Nolan's "The Odyssey" premiered in July, searches for trips to Greece have jumped noticeably across travel platforms.
Why Greece is trending right now
Set against Greek mythology, the film reignited interest in seeing the real places behind the story. That shows up directly in flight searches: queries for flights to Athens are up 153% since the premiere, and interest in the Greek islands has climbed even higher.
Which islands are trending most
- Santorini: up 265% in searches, the biggest jump among Greek destinations
- Kos: up 258%
- Mykonos: up 230%
- Crete: up 197%
The usual draws, like turquoise water, whitewashed villages, and ancient ruins, are still the real reason to go, even with cinema giving it an extra push.
What this means if you're planning a trip
A trending destination usually comes with rising prices and shrinking availability, especially for flights and lodging on the most in-demand islands. Anyone thinking about Greece soon gets a real edge by booking ahead, before demand tightens the options further. Keep in mind that from the last quarter of 2026 Europe will require an electronic travel authorization: see what changes in our ETIAS guide.
Getting there from São Paulo
There's no direct flight from São Paulo to Athens, so most routes connect through a European hub, commonly Lisbon, Madrid, Paris, or Istanbul, with total travel time typically in the 14 to 18-hour range depending on the connection. Planning the right connection matters as much as the destination itself when demand is this high.
How Viajando Com Geru can help
We put together custom Greece and Greek islands itineraries. Check our current Special Offers page or message us on WhatsApp to check availability and pricing.
Frequently asked questions
Why has demand for trips to Greece increased so much?
Mainly because of Christopher Nolan's "The Odyssey," released in July 2026, which reignited interest in Greek mythology and its real-world settings.
Which Greek island has seen the biggest search increase?
Santorini leads, up 265% in travel searches, followed by Kos, Mykonos, and Crete.
Is there a direct flight from São Paulo to Greece?
No, there's currently no direct route. Most trips connect through a European hub like Lisbon, Madrid, Paris, or Istanbul, with total travel time usually between 14 and 18 hours depending on the connection.
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